On the fast track to a strong employer brand!
Pièces d'Auto Angus and its Silex Industriel division, a family business of 30 employees, are hitting the accelerator on a friendly culture and an employer brand that attracts and retains.
At the wheel: anonymous surveys that get people talking, text-message delivery and continuous improvement of engagement with Amélio.
30
Employees, a family business that wants to keep a friendly atmosphere
10/10
Score for ease of use according to Pièces d'Auto Angus and Silex Industriel
2023
"My boss is the best" contest, won by owners Isabelle Blais and Stéphane Defoy
A family business accelerating in two lanes
Pièces d'Auto Angus
Founded in 1976, Pièces d'Auto Angus is a distributor of automotive parts and accessories. Its mission, however, is far broader than distribution alone. It aims to be a true facilitator in its customers' day-to-day.
Silex Industriel
In 2022, the company launched its brand-new industrial division, Silex Industriel, offering local services, supply solutions and training — all with faster turnaround times than the industry standard.
As a family business wanting to preserve that friendly atmosphere among their 30 employees, they decided, back in late 2021, to put in place a continuous improvement journey for engagement with Amélio.
Using the platform has definitely had an impact on building an inspiring employer brand: attentive to their employees, close to their day-to-day reality and, above all, focused on having fun at work.
Here's the whole story.
Communication and anonymity: people start opening up
When they rolled out their first engagement surveys, Isabelle Blais, president, and France Jean, executive assistant, quickly realized that their employees were less informed about internal procedures than they had thought.
By running anonymous surveys, the responses helped bring to light that one of their biggest challenges was internal communication.
Anonymity lets employees open up more easily and give more honest answers, because they don't fear reprimand.
Isabelle BlaisPresident, Pièces d'Auto Angus
New practices were then put in place, such as more frequent meetings with employees, making it possible to be closer to them, to keep them better informed, and so on.
Knowing what employees need to be satisfied at work ensures they take the right actions that address their real concerns.
Because actions were taken by following the recommendations made by employees, this had a positive effect on the participation rate.
Employees did indeed gain more confidence in the usefulness of the surveys, seeing that their answers could have a real impact on their day-to-day and on their work environment.
"My boss is the best"
The company's current owners, Isabelle Blais and Stéphane Defoy, actually won the 2023 "My boss is the best" contest, which honours employers of students.
(…) We also fill out monthly anonymous surveys that gather data on our well-being at work. I love my bosses way too much!
Jordane LachanceStudent and employee
Text-message delivery, to reach the team on the road
On the road or in the warehouse, employees don't always have access to a desk or a computer to answer the various surveys. Since they always have their cellphone within reach, the ability to send the survey invitation by text message is a real advantage for Pièces d'Auto Angus and Silex Industriel.
Amélio has the power to adapt to different organizational realities.
Text-message delivery is extraordinary! It's fast, it's simple, it's user-friendly.
France JeanExecutive assistant
10/10 for ease of use
The first words that come to Isabelle Blais's mind when describing the Amélio platform?
Thanks to the quarterly meetings scheduled with the Amélio team, they were able to deepen their knowledge of the platform and make the most of its customizable features.
User friendly. It's so easy that I didn't really need the support team.
Indeed, fun "Employee of the month" surveys were introduced, alongside the more standard engagement surveys.
Every month, employees now look forward to answering the special question and, above all, to seeing who's the lucky winner of the title!
This practice created a strong sense of belonging in the teams and the development of a positive organizational culture.
At Amélio, we found the idea so effective at sparking interest and boosting survey participation that we decided to follow Pièces d'Auto Angus's lead!
Indeed, we now offer our clients examples of playful questions and appealing visuals to fill out.
Curious to learn more? Don't hesitate to contact our team.
So we can definitely say it's mission accomplished when it comes to creating a dynamic, friendly atmosphere across every department of the company!
These are certainly winning conditions for fostering an employer brand with real power to attract and retain employees!
Anonymity lets employees open up more easily and give more honest answers, because they don't fear reprimand.
What if it were your turn?
Building an employer brand that attracts and retains, without losing the friendly atmosphere that is your strength, is no pipe dream. With Amélio, your employees' voice becomes a true lever to move faster and further.
Curious to learn more? Don't hesitate to contact our team.