Everything you need to know about employer brand | Amélio
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Attract the right candidates, keep the best

A simple journey to understand your brand, see why it changes everything, and walk away with a concrete plan to attract and retain talent.

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The guide « Everything you need to know about employer brand »
01
Act I — The starting point

What is my employer brand?

"All the actions a company puts in place to grow its reputation and make its workplace appealing." It's built over time, through actions and interactions : it's what people say about you as an employer, even when you're not in the room.

02
Act II — The turning point

At Salesforce, employer brand changed everything

Respect, being heard, pride : when these conditions are met, employees aren't just present, they become ambassadors.

70 % would turn down 20 % more elsewhere
03
Act III — Your transformation

10 examples, 12 inspirations, 8 steps to get there

The guide condenses what's worked elsewhere (Etsy, Buffer, Unilever and more) into a plan you can follow starting this week.

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What you'll learn

Everything you need to know is in this guide!

Everything you need to know about employer brand

The Salesforce example

At Salesforce, a company specialized in CRM, 70 % of employees say they would not leave their job, even for a 20 % salary increase elsewhere!

Employee testimonials highlight the importance placed on respect, collaboration, trust and transparency, at every level of the organization.

70 %

would turn down 20 % more elsewhere

What's inside

  • + 10 company examplesEtsy, Buffer, HubSpot, Unilever, Cisco, BMW, Netflix, Starbucks, Adobe…
  • The components of the employer brand
  • 5 actions to define and improve your employer brand internally
  • Impress candidates with your employer brand
  • Why have a strong employer brand?
  • Employer brand vs. HR marketing — what's the difference?
The full guide, free: 10 examples, 12 inspirations, 8 steps.