Your employer brand isn't invented in an agency: it already exists, in your teams' day-to-day. Our advisors start from what's true in your organization to reveal it, align it and make it shine, without ever overpromising.
You're getting applications, but they don't stay? When the promise and the lived experience don't meet, departures follow, and so does your reputation. That's the gap we work on with you, because it's what drives people away or keeps them loyal.
We sit down with you to re-read your engagement results with fresh eyes: what do your people genuinely value here that the market doesn't know yet? That's where your real arguments hide.
Together we separate the promise from the experience actually lived, choose the messages that ring true, and align your communications and practices so the two meet.
We help you keep these messages alive over time: your internal results become an external reputation that attracts and, above all, doesn't disappoint on arrival.
We can't fill our roles, yet our employees are happy here.
We win them over at hiring, then let them down in the day-to-day.
We don't know what to put forward without sounding like everyone else.
Re-read your results through the attraction lensYour engagement surveys already hold your best employer arguments. We bring them out with you, grounded in data, not slogans.
Name your strengths, without false shineWe separate what's truly distinctive about you from what everyone else claims, to build messages that ring true, internally and externally alike.
Align promise and practicesA posting that promises flexibility while the schedules stay rigid comes at a cost. We look at your practices with you so the lived experience confirms the promise.
Equip your communicationsCareers page, job postings, onboarding new hires: we adapt the messages to your channels and your reality.
At Oberson, a family-owned sports retailer in the Montreal area, pride of belonging isn't a slogan: some employees have been there for fifteen years or more, and managers talk about atmosphere and respect before they talk about pay. In the middle of a labour shortage, it's that lived experience that attracts and retains.
Read the Oberson story →
We can start from what you already have: your engagement results often contain your best employer arguments.
All our O.D. consulting services →·The Employer brand module of the platform →·The employee life cycle →