Engaging your employees through a clear vision and real solutions to problems
Nobody gets up in the morning for a slogan. People rally behind a direction they understand and behind problems they finally see getting solved. Meet a leader who turned that idea into the engine of his company.
The essentials
- At Transport Vilmik, president Michel Boisvert engages his people with a clear vision and the promise of turning every problem into a solution.
- His recipe: listen to his drivers and staff, because they are the lifeblood of the company, and never spin a tall tale.
- Rather than complaining about the labour shortage, the company holds round tables, gives people a first chance and builds the company together.
- Hearing everyone, not just the loudest voices, means measuring. Amélio surfaces what your teams already know and turns it into decisions.
The profile
In the front lobby of Transport Vilmik, a tall, broad-shouldered man is on the phone. Sometimes in French, sometimes in English. During this holiday stretch, the company's president, Michel Boisvert, is teaching Jeffrey, his 20-year-old son, the basics of the dispatcher's job.
In this race for productivity, every minute counts. Clients from Quebec, Ontario and the United States want their material orders as fast as possible. And sometimes obstacles get in the way. "It might be that there's no appointment slot at the port of Sorel," he explains. The dispatcher is like a conductor between the driver and the client: they handle the booking, setting the time and day of delivery. It's a job that calls for diplomacy, discipline and a cool head when the unexpected strikes.
No tall tales
How does the company manage to engage its 45 drivers, 15 office staff, 8 mechanics and 4 owner-operators? "First of all, I don't spin tall tales. We don't make anything up. We move freight," says Michel Boisvert.
"I try to listen to our drivers and our office staff, because they are the lifeblood of the company. I can have 50 trucks in my yard, but if I have no drivers to run them…"
At 18, this Sorel native caught the bug for trucking, a job he likens to a calling. For 16 years, at 70 hours a week, he drove the roads of North America. He knows every road condition, from heavy traffic to summer heat waves and snow-covered winter roads. At 36, in 2011, he launched his transport company with a partner, Richard Villeneuve. Hence the name Vilmik.
"Michel is a passionate man. He manages to pass that passion on to the whole team. People here throw themselves in as if the company were their own." Élisabeth Aussant, director of human resources
For his part, the boss, himself a father of three, feels it's important to recognize the contribution of the drivers' wives. "We always invite them to our parties. They live on their own with the kids during the week. They welcome their man home on Friday night and help him unwind from his week. They matter to us."
Solutions, not complaints
Turning problems into solutions
"If our drivers have problems, we try to find solutions. I like to throw down the challenge: we build our company together. And the most important thing, in my view, is feeling that sense of accomplishment in our work," he says.
In this era of labour shortages, Vilmik faces the same recruiting struggles as its competitors. "We could complain and moan that we can't find employees. Instead, we hold round tables and we find solutions."
Michel Boisvert sees hiring potential among people nearing retirement. "People aged 55 to 65 make up 16% of the population. The 8-to-19 age group accounts for 8.9% of the population. In between, there's a gap." And he doesn't sugarcoat the reality on the ground: "Trucking is a hard job. You realize that not everyone has the capacity to put in 70 hours of work a week."
A first chance
Human resources director Élisabeth Aussant explains that the company is open to giving a first chance to someone with no experience in the trucking world. "Michel has a knack for spotting potential in people who don't necessarily have experience. We've had some great successes by giving a first chance to someone with the right attitude, aptitude and appetite for a new challenge."
An example? A high-school teacher wanted a career change. "If all they're missing is the technical skills, we're able to train them."
Giving back to the region
Vilmik gives back to the Sorel-Tracy region by sponsoring events such as the Festival de la gibelotte (Gib Fest), the local youth centre and sports associations. In 2011, the company had only about twenty jobs. Some fifty jobs were created over seven years. "People from Quebec City and other regions moved here to work with us, helping the region grow," says Michel Boisvert, visibly proud.
As you step into Vilmik's front lobby, you immediately come across this quote from Henry Ford.
"Coming together is a beginning, staying together is progress, and working together is success."
His vision
Five years out, the man has a clear vision. "We want to become the go-to name in the transport world by 2020, 2025, and to do that, we have to serve our clients as well as we possibly can."
Above all, he wants his people to be happy. "I want to build a company where people feel good and are happy. If they are, they'll contribute even more to our success." The entrepreneur also keeps profitability in mind: "Like any other company, it's important to be profitable and make money. Above all, it has to be simple, effective and harmonious."
The future, he knows, will eventually bring semi-autonomous trucks. Will we one day see trucks heading to Toronto with no human on board? "How are we going to take that turn? We're already preparing for it. We're looking for people at the cutting edge of technology, ready to work in operations and in the garage."
In the meantime, Vilmik is a fine example of a workforce that operates in a family spirit. "We live in an era where everyone can't wait to get home. Here, we have barbecues and social activities, and we all want to take part," says Élisabeth Aussant. The proof? An employee recently got married and invited all of his coworkers.
The recipe for success
Simple
Is the project simple?
- Is it easy to carry out and, above all, doable?
Effective
Is the project effective?
- Does carrying it out move us toward our goals or away from them?
Harmonious
Is the project harmonious?
- Does it help our coworkers grow too, or does it just push a problem down the road?
Profitable
Is the project profitable?
- Is it profitable in the short or the medium term?
The method
Seeing clearly with organizational intelligence
Michel Boisvert's story comes down to one sentence: listen to your people, because they are the lifeblood of the company. But you have to hear all of them, not just the loudest voices or the ones you bump into in the hallway. That's where gut feeling shows its limits, and where measurement takes over.
Amélio is organizational intelligence: an organization's ability to know, on an ongoing basis, what its teams are experiencing and where to act to engage them. Where intuition catches the loudest voices, organizational intelligence hears everyone, and turns what your people already know into decisions your managers can act on.
Our questions draw on a proven scientific model, the Job Demands-Resources model (JD-R), which distinguishes what weighs on an employee from what supports them. More than 750 organizations already use it with Amélio to replace the fog with a clear reading, theme by theme. Instead of measuring a bit of everything and understanding nothing, every answer points to a specific lever.
In concrete terms, Amélio's engagement diagnostic gives you a reading by theme, comparisons over time and prioritized courses of action. Want your vision to be lived day to day, not just posted on a wall? Our approach to engaging people through your values shows how to anchor direction in concrete actions. And if you first want to understand what fuels a team's momentum, our guide on ways to motivate employees is a good starting point.
What the numbers say
"Amélio brings credibility to the human resources department." Décathlon, Amélio client
Frequently asked questions
What does a clear vision actually change for engagement?
A clear vision answers the question every employee asks themselves: what is my work for? When the answer is sharp, people set better priorities, feel connected to a shared goal and are willing to put in the effort. When it stays fuzzy, goodwill runs dry, because nobody knows which way to row.
Clear vision or solutions to problems: where do you start?
The two go together, but listening comes first. By surfacing in a structured way what your teams are experiencing, you see both where the direction is unclear and which problems are eroding engagement. You then fix two or three specific levers instead of scattering your effort, and every problem you solve makes the vision more credible.
How do you know if your teams are truly aligned?
By measuring it. Alignment is confirmed when the leader's vision, the reality on the ground and everyday actions all point in the same direction. Amélio's engagement diagnostic reveals where the gap is widening, theme by theme, so you act in exactly the right place rather than blindly.
Why rely on data rather than your manager's intuition?
Because intuition catches the loudest voices and misses the quietest ones, while the most disengaged employees are often the ones who have already gone silent. Reliable data hears everyone and points to concrete levers. Without it, you can row hard, but in which direction?
How long before you see an effect on engagement?
The very first survey already gives a clear reading of what engages your teams and what wears them down. From there, regular pulse checks show how things evolve over time. A year from now, you won't recognize the way your teams make decisions, because they'll rely on what's real rather than on guesswork.
It's not a survey. It's not a report. It's a transformation that lasts.
Move from fog to alignment
Give your teams a direction they understand and proof that their problems get solved. See how Amélio makes your organization clear-eyed about what it's living.
Schedule a demo No commitment. You leave with a clear reading of what engages your teams.